For Immediate Release: Contact:OPUS OILS
Ph: (323) 667-3376 email@example.com
Opus Oils Announces The Official Release Of The Olfactory Breakthrough, “Eau Pear Tingle” - A Multi-Sensory Fragrance Experience That Was Designed To Be Sensed By Those With Anosmia (Inability To Perceive Odors) & Savored By Connoisseurs Of Fine Artisan Aromatics.
Hollywood, CA – December 9th, 2011 – Opus Oils, a Perfume Atelier located in the heart of glamorous Hollywood, CA announced the Official Release of the olfactory breakthrough, “Eau Pear Tingle” - a multi-sensory fragrance experience that was designed to be sensed by those with anosmia (inability to perceive odors) & savored by connoisseurs of fine artisan aromatics. Eau Pear Tingle is available at OPUS OILS’ Jitterbug Perfume Parlour located at 4959 Hollywood Blvd., Hollywood, CA 90027 or online at www.OpusOils.com starting December 16th, 2011.
A delightfully fresh & stimulating fragrance, “Eau Pear Tingle” made its official debut at the International Fragrance Association (IFRA) Fall Luncheon, where it was unveiled to industry insiders and billed as "the future of perfumery" by keynote speaker, Michelle Krell Kydd, award-winning writer for Perfumer & Flavorist Magazine & Glass Petal Smoke.
This special, first of its kind scent was born out of love and science. Created by Perfumer Kedra Hart, with love for her anosmic mother, per the request of award winning writer Michelle Krell Kydd, who was inspired to post the fragrance brief on Twitter, out of love for her friend Kathleen Cochran who is facing losing her sense of smell due to Parkinson’s disease.
Michelle Krell Kydd had this to say about Eau Pear Tingle:
"Eau Pear Tingle is as much about "sensation" as it is about the unique ability that perfume has to express periods of time. The fragrance starts out with a modern mouthwatering juicy twist that is redolent of green pear, pineapple and a hint of coconut. This is followed by the trigeminal effect of camphor, mint and black pepper that has a delightful side effect; it steadies the breath with a mild cooling sensation complemented by the essence of fir and wood shavings. The perfume dries down to an addictive classic base that is rich in sandalwood and musk. When you wear Eau Pear Tingle you journey from the present into the future and repose in the past. The fact that someone who has anosmia is able to sense this fragrance is truly an innovation in the art of perfumery. It is also cause for the industry to consider anosmia as a source of inspiration for scent creation targeting connoisseurs as well as the 65+ demographic that is regularly snubbed by the industry; whether they have age related smell loss or not…”
Eau Pear Tingle has intrigued the senses of none other than Dr. Leslie Vosshall, a renown neurogenetics researcher/professor who directs The Vosshall Lab at The Rockefeller University. Dr. Vosshall's work focuses on olfaction, specifically on how odor stimuli are processed and perceived. Her enthusiastic response was reported on Glass Petal Smoke, “…Eau Pear Tingle is a heady mix of a gazillion things—pear/pineapple/coconut predominate at the start. On the waning side it starts to really smell elegant in a way that I am unable to articulate. I wish I could experience it from the point of view of an anosmic to see how they feel about it. Fascinating.”
About Eau Pear Tingle: Key Notes Include Pear, Lime Blossom, Spearmint, Jasmine, White Musk, Pine & Sandalwood. Available in Alcohol or Fractionated Coconut Oil, ranging in size from 1 Dram Parfum Roll-ons ($35), 1/2oz Parfum Roll-ons ($55), 1oz Eau de Parfum ($58) sprays, 1.7oz EDP Fancy Atomizers ($135), 2oz Eau de Parfum Sprays ($100). Also available in bath & body products (Bath & Body Oils ($50), Body Lotions ($44), Body Butters ($55) & Dead Sea Bath Salts ($42)). A formulation designed for men is currently in development.
About Kedra Hart: Kedra is the master blender & co-creator of OPUS OILS' Jitterbug Perfume Parlour, an Artisan Perfume Atelier in Hollywood CA. Kedra designs custom fragrances for individuals and businesses, hosts "scent events" and "custom blending parties," and teaches perfumery in Los Angeles, CA. Clients Include: Four Seasons (Beverly Hills), House Of Belle (Beverly Hills), Raju Rasiah Rare & Exotic Jewels (Rodeo Drive, Beverly Hills), The Nile Institute Spa (West Hollywood), Rouge Beauty Boutique (New Orleans). Kedra was one of the original developers of The Apothecary at Barneys New York in Beverly Hills Her sensuous creations are enjoyed by celebrities including Jodie Foster, Fairuza Balk, Vivica A. Fox, Paris Hilton, Cindy Margolis, Summer Phoenix, Patti Austin, Rosanne Barr, Gretchen Bonaduce, Felicia Day, Kayvan Novak, and Janet Varney.
About Opus Oils: Opus Oils is a Perfume Atelier located in the heart of glamorous Hollywood, California. Our goal is to create high quality, couture perfumes, made in the traditional methods of the artisan perfumers of centuries past. Our specialty line of boutique fragrances are hand blended, properly aged and poured in small batches by master blender Kedra Hart. "We are one of the few, niche perfumeries involved in the quickly growing field known as 'natural perfumery. Recent fragrance releases include: The Absinthe, Burlesque, Divine & Island Girl Collections, Jitterbug Perfume Parlour Teas & Champagne Roses, Roller Girl Perfume, Satan's Angel "Queen of the Fire Tassels" Perfume, The Fetish Collection featuring Tiger Powers Ltd. Ed. Pop Art and Gretchen Bonaduce’s “Unearthly Beauty?,” “Les Bohemes” Collection, and Wild Child #13. Our 400+ products are made in the USA and are not tested on animals. All formulas are available in alcohol or fractionated coconut oil.
Director of Public Relations, OPUS OILS
4959 Hollywood Blvd., Hollywood, CA 90027
Ph: (323) 667-3376